The ICC Jerusalem Reinforce International Congress Tourism at the IBTM Barcelona

Representation of ICC Jerusalem at the IBTM Conference to encourage foreign investors to hold international conferences in Israel

While Israeli citizens are wondering if they will be asked to take the ballots boxes for the third time in one year and pay billions of shekels for yet another elections campaign, representatives of the Israeli MICE industry are working hard at trade conventions to attract international investments to Israel in general and to Jerusalem, our capital, in particular.

The IBTM conference taking place in Barcelona is a forum that seeks to promote Meetings, Incentives, Conferences, and Exhibitions (MICE) through collaborations between production companies, tourism agencies, trade associations, event organizers, and naturally, convention centers. Attended by delegates from all parts of the world, IBTM also hosts representatives of Israel Ministry of Tourism, as well as a pavilion of the International Convention Center – ICC Jerusalem, the leading Israeli venue for international meetings. The CEO of ICC Jerusalem, Mira Altman, welcomes the visitors to the pavilion, representing the congress tourism of Israel in the most patriotic and professional manner. Based on her extensive experience, she appreciates the contribution of international conventions to the Israeli economy.

Right to left: Rakefet Iluz, VP of Marketing at ICC Jerusalem, Mira Altman, CEO of ICC Jerusalem, Corinne Bot, Managing Director of Axiom and Sophie Fransen, Event Manager at Event masters Belgium.

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Getting at ICC

The International Convention Center – Binyanei Hauma, is located on the entrance to Jerusalem, within a short car drive from Tel Aviv and even shorter from the Ben Gurion International Airport. It is accessible from roads No. 1, No. 6 (a toll road), and No. 443. As such, it is highly accessible from any direction. The Center is a few minutes-walk from the Railway Station, the Light Train station, and the Jerusalem Central Bus Station.

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